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Fujifilm Price Increase

Stock up now on your favorite films from Fuji as a global price increase will go into effect as of April 1st 2014.

My personal experience in purchasing Velvia 120 is as follows:

  • April of 2012 a box of 5 rolls of Velvia 50 120 was $29.95
  • April of 2013 a box of 5 rolls of Velvia 50 120 was $31.95 (not much of a hike there)
  • Currently a box of 5 rolls of Velvia 50 120 is $42.75

I believe a box of 5 rolls of Velvia 50 120 will be upwards of $53.00 as of May 2014

This is close to doubling the price of this beautiful film in a span of 2 years.


Fujifilm corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be an increase of at least double digit, but will vary depending on products, markets and regions.

1. Products:
Photographic Film: Color Negative Film, Color Reversal Film, Black and White Film and Quick Snap.
2. Date of Price Increases: Effective from April 2014 onward
The demand for film products is continuously decreasing and the cost of production, such as raw materials, oil and energy, stays at a high level and cost increase associated with lower volumes becomes much serious. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases.
To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

Fujifilm remains committed to photographic products despite its price change.

The new pricing structure will be applied to each market based on its individual conditions.


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